Headquartered in Lauterach in Vorarlberg, its main markets are Germany, Italy, Austria, Romania and the Czech Republic.

[2] In 1856 Max Hermann Pfanner bought the "Gasthof Hirschen" restaurant in Lauterach and founded a small in-house brewery.

In 1919 his grandson Hermann Pfanner took over and expanded the business by selling various agricultural products, wines and spirits.

Due to thoughtful business practices and technical innovations, they could pass on the company to the next generation (Hedwig, Hans, Erwin and Egon Pfanner).

Today Pfanner is the biggest Fairtrade partner worldwide in the fruit juice sector and offers the widest range of fair trade products, according to company.