It was introduced in November 2004 by Phanfare, Inc, a company founded by Andrew Erlichson and Mark Heinrich.
Phanfare was targeted at prosumers and serious amateurs who desire archival photo and video sharing.
Phanfare could import JPEG, Adobe Photoshop PSD images as well as AVI, QuickTime, WMV and MPEG-2 movies.
Phanfare has been noted by the Wall Street Journal for its novel approach to video sharing and its media retention policies.
Two days later, Phanfare founder and CEO, Andrew Erlichson notified lifetime subscribers that customers requesting a refund will be paid not by Carbonite, but what remains of Phanfare, Inc.[1] In May 2012, Erlichson left Carbonite exactly one year after the purchase.