[1] Phat Farm was known for its bold and colorful designs that married classic preppy style with hip-hop culture.
The brand's early success was attributed to its association with hip-hop culture, which was growing in popularity at the time.
[3] Phat Farm became a recognizable name in urban fashion and expanded its product offerings to include women's clothing as well.
[6] Phat Farm's popularity began to decline in the late 2000s as the urban fashion market shifted away from excess towards more minimalist and streetwear-inspired styles.
In the holiday season of 2022, Phat Farm was relaunched as part of a capsule collection with American fashion retailer Forever 21.