In 2021, i.e December 2021, members of The Jammu and Kashmir Economic Confederation (JKEC) and JKAS officer Zeeshan Khan (Asstt Director Tourism Kashmir) assembled at Ghanta Ghar Lal Chowk to observe 'Pheran Day'.
[1] Bollywood actor Anupam Kher also wished Kashmiri people on "World Pheran Day.
"[2] In 2022, Pheran Day was celebrated at historic Ghanta Ghar.
[3] The main aim of this day was to popularise the loose-and-long woollen gown worn to fight the biting cold as the minimum temperature hovers below sub-zero in various parts of Kashmir valley.
Various tourists and locals cat-walked near Lal Chowk to promote "wearing Pheran".