Alexander's English football career began at Reading.
Alexander then joined amateur Wokingham Town, before signing for Norwich City for £2,000 in 1981.
[2] Alexander played for Farnham Knights and London Monarchs as a kicker.
In the Monarchs first year he was "Operation Discovery Player of the year", was voted to the All World League team and was the first Brit to get his hands on the World Bowl trophy.
[3] Alexander was appointed chief executive of Crystal Palace in 1996,[4] In December 2022 he was appointed CEO at Bristol City.