He was educated at Merchant Taylors' Boys' School at Great Crosby on Merseyside, where he was a member of the successful public speaking team.
[2] From 1976 Sayer, having adopted his stepfather's surname as a stage name,[3][4] was a newsreader on BBC North West Tonight, where he remained for ten years.
The provision of announcements regarding train arrivals, departures and cancellations or delays, as well as general information for the travelling public.
Sayer would probably be best remembered for his voice, on the London Underground system, warning passengers to ”mind the gap” and "stand clear of the doors please".
[4] His voice may also be heard in announcements on The Smiler rollercoaster at Alton Towers[citation needed] and on the audio at the Beatles Story Exhibition, Albert Dock Liverpool.