During the Bulldogs first season in 1994, the team's Head Coach and General Manager was former Philadelphia Flyers star Dave Schultz.

[1] The Bulldogs worked with the promotional staff at The Spectrum, their home arena, and took advantage of the celebrity owners to make local appearances and star in advertisements as part of their efforts to draw ticket sales.

The mascot was a bulldog named "Bruzer", who was played by Bob Strehlau 1994–1995, followed by Scott Dalfonso for the final season.

Coach Dave Schultz, who had been given an 18% ownership stake in the team, was fired in the face of overspending and losses of $700,000 in their first season.

The Bulldogs responded and made a deep push into the Playoffs losing to the Montreal RoadRunner in OT during the 95–96 season.