Philanthropy of BTS
[7] In 2015, BTS donated seven tons (7,187 kg) of rice to charity at the K-Star Road opening ceremony held in Apgujeong-dong.
[12][13] In April 2018, BTS participated in Stevie Wonder's "Dream Still Lives" tribute to Martin Luther King Jr.[14] That June, the band donated to the ALS hospital building fund.
[18] BTS were selected to attend due to their impact on youth culture through their music and social messages, previous philanthropic endeavors, and popularity among the 15-to-25-year-old age demographic.
[21] All proceeds were donated to MusiCares, a non-profit organization that focuses on human service issues directly impacting the health and welfare of the music community.
[30] BTS also donated seven outfits from their "Life Goes On" music video to the Grammy week charity auction hosted by Charitybuzz in March.
[31] In October, the band contributed the custom Louis Vuitton suits worn for their "Dynamite" performance during the 2021 Grammy Awards, a set of rings worn by J-Hope for the same performance, and a signed Epiphone 56 Les Paul Pro electric guitar[32] to another MusiCares relief auction that was hosted by Julien's on January 30, 2022, as a precursor to the Grammy Awards in April.
[44] BTS later attended the 73rd session of the United Nations General Assembly in New York on September 24,[45] for the launch ceremony of UNICEF's global partnership, Generation Unlimited, a program "dedicated to increasing opportunities and investments for children and young people aged 10 to 24".
[46] On behalf of the band, BTS' leader RM delivered a six-minute speech in English about self-acceptance and the Love Myself campaign.
[50][51] On September 22, 2023, Big Hit announced a donation of ₩1 billion (US$874,164.08) to the Korean UNICEF committee in appreciation of BTS and their fanbase, ARMY; the contribution is also part of the Love Myself campaign.
[52] In April 2024, the #OnMyMind initiative, created to help improve and support the mental health of youth around the world, was introduced as the campaign's second chapter.
For the 2020 edition, 100 campaigns across 50 countries were considered, with winners selected through a combination of online votes by UNICEF employees worldwide and the evaluation of a judges' panel.
