He is currently the Chief Executive of Outernet, a global network of immersive entertainment districts, named as London's most visited tourist attraction by The Times newspaper in 2023.

[1] [2][3][4][5] Prior to this he spent over a decade at Viacom where he worked across brands including MTV, Nickelodeon, Paramount, Comedy Central & Channel 5.

[7][8] A frequent commentator on the changes in broadcasting and associated digital disruption, O'Ferrall[9][10][11][12][13] is also co-founder and non-executive director of production company Travesty Media, alongside comedian and writer Alan Carr.

On 27 June 2022, The Sunday Times revealed that O’Ferrall was leading a consortium bid for the UK's Channel 4 Television Network.

In March 2023 O'Ferrall was appointed to the International Music Industry Advisory Board for In Place of War, a charity designed to enable grassroots change-makers in music, theatre and the arts to transform a culture of violence and suffering into hope, opportunity and freedom.