Projects he worked on included Emerald Shoes, a documentary on Irish dance for ITV, and Same Difference for Channel 4.
He then served as executive producer of development at Mentorm Films, where shows included Space Precinct,[2] Today's the Day, Passport to the Sun, and Happy Families.
Morrow next served as commissioning editor for entertainment at Channel 4, where his shows included Vic Reeves Big Night Out, Drop the Dead Donkey, Whose Line is it Anyway, and Tonight with Jonathan Ross.
[3][4] In this capacity, he has encouraged BBC's investment in "out of London" companies to offset the disadvantages associated with physical distance from United Kingdom commissioning centres.
[5] In 2009, Morrow began producing Secret Fortune, a Saturday night primetime gameshow for the BBC Lottery show.