The unexpected breakthrough, however, succeeded commercially with the ashtray "little resting place for burning cigars".
After a short time, Rosenthal employed 60 employees, moved the company to Selb, and opened its own porcelain factory there in 1889.
Rosenthal, on the other hand, gave his step-son extraordinary powers, and intended to employ him as the guardian of his interests.
However, in order to be able to annul long-term, binding resolutions of the dethroned Director General, Rosenthal's opponents from the head of the Munich Psychiatric and Nervous Clinic prepared a negative opinion.
The company achieved international importance through its porcelain designed by modern artists such as Henry Moore, Friedensreich Hundertwasser, Salvador Dalí, Ernst Fuchs and Helmut Andreas Paul Grieshaber.