Some TV networks though have managed to solely produce these kind of programs, with moderate success in terms of ratings and advertising revenues.
When Mesa left for the United States, Twelve O'Clock High, a show hosted by Ariel Ureta and Tina Revilla-Valencia, premiered and aired until 1972 when martial law was declared and many television stations were shut down by the Marcos regime.
The show moved to RBS (now GMA) as Ariel con Tina, a blocktimer by Philippine Production Center, Inc., a company headed by Romy Jalosjos from 1972 to 1974.
Production Specialists, Inc. (led by Romeo Jalosjos and Tony Tuviera) offered TVJ to host a new noontime show for RPN in 1979.
From May 31 until June 4, 2023, the show suspended production after its original hosts — Tito Sotto, Vic Sotto and Joey de Leon — announced that they would part ways with TAPE Inc.[6][7] Fellow hosts of the show — Paolo Ballesteros, Jose Manalo, Maine Mendoza, Ryzza Mae Dizon, Wally Bayola, Ryan Agoncillo and Allan K. — and production members filed their resignation on the same day.
[10] In the same month, Glaiza de Castro, Kimpoy Feliciano, Dasuri Choi, Arra San Agustin, and Isko Moreno also joined the show.
TVJ Productions assumed the Eat Bulaga trademark shortly after the court decided in favor of them and the show started airing on TV5 effective January 6, 2024.
When the show was reformatted after a year, it only retained Gayda and Hollman and brought in a mix of new and established artists to host the show, including Randy Santiago, Keno, Lito Pimentel, Tina Revilla, Pilita Corrales, Louie Heredia, Sheryl Cruz, Jon Santos, Dennis Padilla, Fe Delos Reyes, Manilyn Reynes, Willie Revillame and Ai Ai de las Alas.
In 1987, EB's ratings improved when Aiza Seguerra, a Little Miss Philippines winner, joined the show and became highly approved to viewers.
According to de Leon, Lunch Date was their toughest opponent ever because it was pitted against EB for more than 7 years, the longest compared to other noontime shows until It's Showtime surpassed it in 2019.
SST first aired on March 20, 1993, as a replacement for Lunch Date, hosted by Randy Santiago, Dennis Padilla, and Smokey Manaloto with Liezl Martinez, Anjanette Abayari, Joy Ortega and Giselle Sanchez as co-hosts.
However amidst the high ratings of the show at that time, it started as a blind item as 1994 was about to end until news had leaked out that SST was going to go off the air to give way to EB the 12 pm slot.
This transpired after EB itself had decided to move to GMA following their producer TAPE Inc.'s refusal to sell the show's rights to ABS-CBN.
During SST's New Year episode on December 31, 1994, the announcement of the new variety show's move to GMA was officially made by main hosts Randy Santiago and Dennis Padilla.
Calendar Girl was introduced by SLNS in 1996 with various male hosts joining APO Hiking's Jim Paredes or Buboy Garovillo in interviewing the contestants clad in two-piece swimsuits.
After the APO failed to beat the EB's high ratings, Randy, John, and Willie were pitted against the established trio of Tito, Vic, and Joey as ABS-CBN launched its new noontime show on November 30, 1998, with the title Magandang Tanghali Bayan.
Another triumvirate was introduced on Magandang Tanghali Bayan when matinee idols Rico Yan, Dominic Ochoa, and Marvin Agustin joined the show after Willie's exit.
However, on March 29, 2002, Yan died during his Lenten vacation in Palawan, and Magandang Tanghali Bayan later reformatted on November 23, 2002, with new segments and additional hosts, after it had lost its victory in terms of ratings to EB.
The reformat, however, failed to stop the management from deciding to bring back Revillame effective February 22, 2003, which led to its second incarnation, Masayang Tanghali Bayan.
The show continued to air until February 2004 with comedian Vhong Navarro and actor-host Edu Manzano taking over Willie's place.
and started airing as an afternoon variety show on a 12:45 pm time slot as the network's strategic move against the anniversary special, which failed.
After receiving consistently low ratings since launch, ABS-CBN asked Aquino mid-September to leave the show; she quietly left in September 2010.
Due to Showtime became the top morning variety show, ABS-CBN management decided to make it again a noontime show as It's Showtime after one year and its one-week hiatus on February 6, 2012, where it is continuously occupying the timeslot since then which made ABS-CBN's noontime slot again dominate that was not seen since the end of Wowowee 1 year and 7 months earlier on July 30, 2010.
The show is currently hosted by Vice Ganda, Anne Curtis, Vhong Navarro, Jhong Hilario, Karylle, Ryan Bang, Kim Chiu, Ogie Alcasid, Amy Perez, Jugs Jugueta and Teddy Corpuz.
Beginning April 6, 2024, It's Showtime made its mark as the third Kapamilya noontime show to air on GMA, following the footsteps of its predecessors Student Canteen (1975–1986) and Eat Bulaga!
Atienza, Pokwang, Jayson Gainza, Faith da Silva, Herlene Budol and Isko Moreno currently serve as the hosts.
trademark between TVJ and TAPE, as it marks the highly anticipated television screen return for the renowned trio Tito Sotto, Vic Sotto, and Joey de Leon alongside Allan K., Jose Manalo, Wally Bayola, Paolo Ballesteros, Ryan Agoncillo, Maine Mendoza, Ryzza Mae Dizon, Tugue Zombie, Miles Ocampo, Atasha Muhlach, and Carren Eistrup.
[13] It's Your Lucky Day is a noontime game-variety show produced as a temporary replacement for It's Showtime, following a 12-day suspension issued by the Movie and Television Review and Classification Board (MTRCB) due to an alleged obscene act of improper etiquette involving Vice Ganda and Ion Perez in a July 25 episode Isip Bata segment.
Tahanang Pinakamasaya became the official title of TAPE Inc.'s noontime show after the Marikina Regional Trial Court issued a joint decision preventing them and their home station GMA from using the Eat Bulaga!
Currently, ABS-CBN Studios' ASAP holds the record of being the longest-running Sunday noontime variety show which celebrated its 30th anniversary on February 5, 2025.