In 2002, Rodriguez founded City Projects, a production company whose films and educational programs challenge ideas about race and diversity in America.
Ruben Salazar: Man in the Middle, RACE 2012, Latinos ’08, Brown is the New Green: George Lopez and the American Dream, Los Angeles Now, Mixed Feelings: San Diego/Tijuana, Manuel Ocampo: God is My Copilot, and Pancho Villa & Other Stories.
Ruben Salazar: Man in the Middle won Best Documentary at the 2014 San Antonio CineFestival and 2014 Denver XicanIndie Festival.
Not limited to film, Rodriguez wrote the story and title song for the Grammy-nominated "Papa's Dream" by Los Lobos.
Rodriguez' current project is about Oscar Zeta Acosta, a brilliant and controversial writer/lawyer/activist who is often remembered in popular culture for his fictionalized appearance as Dr. Gonzo in Hunter S. Thompson’s classic, Fear and Loathing in Las Vegas, as well as for his cult classic books, The Revolt of the Cockroach People and The Autobiography of a Brown Buffalo.
Fast-moving and non-partisan, RACE 2012 draws insights on racial political history from analysts, strategists and activists on both sides of the aisle.
Los Angeles Now (PBS, Independent Lens, 2004), a one-hour documentary, investigates the "browning" of America's second-largest city.