Phoenix (British automobile company)

It was founded by a Belgian, Joseph van Hooydonk, at his factory in Holloway Road, North London, and named after the Phoenix Cycle Club.

The company moved from its London base to Letchworth, Hertfordshire, in 1911, but failed to survive the 1920s going into liquidation in 1924 but assembling a few more cars in the following two years.

The first product was a motor tricycle called the Trimo with an engine imported from the Belgian Minerva company.

After the move to Letchworth a larger 11.9hp model with 1496 cc 4 cylinder engine, three speed transmission and worm final drive.

It had the radiator behind the engine, Approximately seven cars a week were being made by a workforce of 150 at the outbreak of World War I.