It was published in the UK in the 1970s and 1980s by Simpubs Ltd., the British subsidiary of American game company Simulations Publications, Inc.

To handle the increased sales, SPI formed a formal British subsidiary, Simpubs Ltd. in June 1976.

In much the same way that SPI published their own house magazine Moves, Simpubs immediately created the bi-monthly periodical Phoenix with J.D.

[2] In the first issue (June/July 1976), Bardsley editorialized that "Phoenix is not envisaged as a 'house magazine'", and foresaw a publication of "game reviews, play strategy, game reports with historical comparisons of events, rule modifications, additional scenarios and historical articles.

[6]: 189  Notable reviews included Bob Campbell's "authoritative study" of The Campaign for North Africa in Issue 24.