Phoenix Fund is one of the implementing organizations of the Amur Leopard and Tiger Alliance (ALTA) [2] and partners with non-governmental organizations in Britain, the United States, Germany, and Finland as well as Russia to conserve the Amur leopard, Siberian tiger, and their habitat and ecology.
[3] The logo of the organization is the Phoenix (mythology), which rises anew from its own ashes after death, a symbol of everlasting revival.
The logo was chosen to reflect the rebirth of the Russian Far East's wildlife and habitats following environmental degradation at the end of the Soviet Union.
In 2006, Sergei Bereznuk received one of the Whitley Awards (UK) for outstanding achievements in nature conservation, related to the protection of the Amur leopard from oil pipeline development.
[5] In June 2012, Sergei Bereznuk became a winner of Rolex Global Awards for Enterprise for his achievements and innovations in tiger conservation.