[1][2] Published by Photo Era Co. 185 Franklin Street, Boston, at its launch in May 1898, the magazine was sold for 15c a copy or $1.50 annual subscription.
[4] The target audience was mainly the dedicated amateur[5] for whom the magazine published such articles as "How Design Comes Into Photography", by Harvard lecturer Denman W. Ross in December 1899,[6] and "Water Front Scenes" by William S. Davies, Bruce Keith's "A Home Made Adjustable Daylight Enlarger", and "Photography in the Tropics", written by H. C. Cornthwaite in its September 1915 number,[7] with instructions for successful photography in the opposite conditions in the snow in February 1900[8] alongside an interview with the first man to be photographed in the United States, nonagenarian Dr. Charles E West.
[10] A. H. Beardsley was president of Photo Era Publishing Company and editor until the cessation of publication in 1931.
J. W. Barber, Joseph Prince Loud, Henry Lewis Johnson, and George Jepson constituted an Advisory Board from the date of establishment.
Among prominent contributors were Sadakichi Hartmann, often writing under the name Sidney Allan;[16] and New Jersey professor of art Warren R.