[3] The magazine focused on photography and contained articles on cameras, techniques, locations, digital imaging and lighting.
[3] The magazine was also on the Internet with a website that was designed as a community site, offering users the ability to upload their images to the site's galleries, rate, and leave comments on pictures uploaded by other users.
The site also featured a community based forum, a camera finder search option, news, reviews, tips and techniques, a locations guide, a business directory and competitions.
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