Phra Phrom is colloquially known outside Thailand as the Four-Faced Buddha (四面佛, Sìmiànfó) or Four-Faced God (四面神 Simianshen) among Chinese folk religious worshipers, among whom the faith of this god has spread in the latest decades.
Phra Phrom is also known to admire Thai classical music, which is played near larger scale outdoor altars, accompanied by dancers.
It is also believed that worshipers have to make good on any promises made to the deity else misfortune will befall them instead of the fortune that was asked for.
The main example of this representation of Brahma is the statue at the Erawan Shrine in Bangkok, where the faith of the god has its origins in modern times.
As early as the 1980s, the popularity of the Erawan worshippers of Phra Phrom from its inceptions in Thailand spread, accompanied by faithful reproduction of the structure of the Thai-style shrine and the image, among overseas Chinese in other countries of Southeast Asia (Singapore, Indonesia and Malaysia), in Taiwan, and in China, with shrines established in Hong Kong, Shanghai and Guangzhou.