Phrase (also known as Phrase Localization Suite) is a software as a service platform designed to automate and streamline translating and localizing digital products, such as web or mobile apps, websites, marketing content, etc.

In September 2022, both brands announced a joint identity and formed the Phrase Localization Suite.

Phrase started out as an in-place editor for translations using the Ruby i18n localization library and JQuery.

It was presented as a techdemo at the Euruco 2012 in Amsterdam.

[1] The idea was soon met by requests of early users to store, edit and share locale files online, from which demand the Phrase Translation Center was inspired and released.