Immersion marketing

[1] Therefore, Shar Van Boskirk of Forrester Research characterizes it as "a cohesive and all-encompassing experience across any channel where the customer is."

Even if the message is delivered through radio, television, social media, flyers, coupons, samples, posters or phone calls, the consumers should get, subconsciously, the same idea from it.

The companies use them in the following circumstances:[9] Employees conducting this type of research should spend time with customers, being immersed in their daily life.

This can be done traditionally, by completing a diary, or it may be used the TROI(Touchpoint Return On Investment) method, in which the customers notify the company whenever they encounter the brand.

Therefore, let's choose the motto of the brand as message, a residential complex for location and the residents as targeted customers.