Rifle approach

Rifle approach is a marketing strategy defined area or subject in order to achieve (hit) a clearly defined objective or target.

[1] The principle is to with one shot identify the best geographical area to enter and concentrating efforts there in the same manner as a rifle shot hits the centre of the target with great force.

[2] One to one marketing is targeting a specific audience and carrying out marketing strategies.

Some trends emerging in the 21st century support the ongoing growth of one to one marketing.

Rifle marketing first identifies the target customers within a market and has its benefits like :