With the Aug. 2015 merger, Piano's clients will be moving to the Tinypass platform called VX, a stand-alone turnkey paywall solution used by magazines in the Time Inc. group, M. DuMont Schauberg and Canada's Postmedia Network.
This solution is the most popular paywall being used by the newspaper industry today because it allows Piano and the publisher to collect user data to drive revenue.
[4] According to Matus Kostolny, only unique content is locked and the rest is free, which enables newspapers to keep traffic on the website.
[6][7] In September 2011 Piano received Series-A funding from Jan Jenča and Ivan Štefunko at Monogram Ventures.
[citation needed] In January 2012 Piano Media expanded into Slovenia, bringing seven publishers into the common payment system.