Pichhwai

They are hung behind the idol of Shrinathji, a local form of Krishna and the centre of Pushtimarg worship, to depict his leelas.

Ones used as backdrops on the inner sanctums in the shrines, they are changed daily and are designed in accordance to the season, festival and rituals of that day.

Each festival and ritual within the faith is an elaborate affair with a pichhwai showcasing the adornment, emotions, mood, music, food and dancing that encompasses the worship.

[7] However in the coming centuries, as the sect grew to various part of India such as Gujarat and Mathura, the art styles reached those places as well.

[8] The start of the century had westernised art school painting forms gaining more preferability to the Indian business and upper classes compared to traditional styles such as pichhwai.

The artists live mostly in Chitron ki gali (Street of paintings) and Chitrakaron ka mohallah (colony of painters) and are a close community with constant interaction.

Designers have utilised the traditional colours, printing techniques and pattern styles associated pichhwai, in clothing attires and showcase them on international platforms such as Lakmé Fashion Week.