Picota cherry

Picota is the name given to four varieties (cultivars) of sweet cherry grown from Prunus avium L.[1] within the Jerte, Ambroz and La Vera mountain valleys in the north of the province of Cáceres, in the Autonomous Community of Extremadura, Spain.

[4] Picota cherries are protected by a Denomination of Origin (DO) certificate, providing European Union, Protected Designation of Origin (PDO) status.

[2] As of 2013 there were 3,737 growers with registered farms covering an area of 9,856 hectares; their combined total potential production stands at 8,815 tonnes per annum.

[4] Around 40% of Picota production is exported with key markets including Germany and the UK.

[5] UK sales hit their peak in 2011, with 10 million punnets (2,500 tonnes) sold during the five-week season.