The magazine was originally designed to showcase dress patterns of German immigrant William Paul Ahnelt's American Fashion Company.

On the title page of Pictorial Review, on each sheet of its letterhead, was a rococo device: a scroll with the numeral "13" and a pencil, surrounded by a wreath.

It symbolized the $13 capital with which he started his dress pattern business upon coming to the United States.

[1] The celebrated novel The Age of Innocence (1920), by Edith Wharton, was first published in four episodes in Pictorial Review from July-October 1920 before it appeared as a book on 25 October of that year.

The director of the Spanish edition was Rómulo Manuel de Mora, from Huelva (Spain).