Pier Village

The tenants are mostly local businesses, most from Monmouth County, but there are national brands, such as Rocky Mountain Chocolate, and Gold's Gym.

McLoone's was the only building built from the ground up by the restaurateur and was open a year in advance of the rest of the commercial properties within the Village.

Designed by London-based architect David Collins, who also designed London’s Nobu Berkeley Street restaurant and the famed Blue Bar, Le Club is a 25,000-square-foot (2,300 m2) resort featuring a modern tri-level building with a rooftop pool and sun deck offering views of the ocean and a private beach area with palm trees and cabanas.

The 30 or so holdout homeowners have planted signs saying NOT For Sale in their sandy yards, and they have filled the windows of their pastel bungalows with posters declaring Eminent Domain Abuse, signed petitions, shouted at public meetings and written vitriolic letters to the local newspaper questioning the mayor's and the City Council's motives.

The new plans would include: Part of the Phase II expansion is Bungalow, a 25,000-square-foot (2,300 m2), 24-room boutique hotel with views of the ocean that is scheduled to open in May 2009.

Bungalow is much more modern than the original Victorian-styled buildings and sits at the entrance of Pier Village at the corner of Ocean Blvd.

Applied Development Company is seeking approvals from the City for a third and final phase at Pier Village which will consist of a 100-room hotel, 200 rental residences, 75 condominium homes, 20,000 square feet (1,900 m2) of retail space, and a new oceanfront public park.

Pier Village in Long Branch, New Jersey
The main Pier Village Shopping area
Pier Village at Long Branch, NJ
Buildings in Phase 2 of Pier Village