It is situated along the course of the Cold River in the boreal forest ecozone of Canada.

Howe Bay is the location of Pierce Lake Lodge and the convergence of Highways 950 and 919.

Being in a provincial park, there are many recreational opportunities at Pierce Lake, including boating, camping, fishing, and swimming.

There's a playground, concession stand, picnic area, and a boat launch at the beach.

[10] Sport fishing in the summer and winter are popular activities on the lake.