Pimkie is a French fast fashion label and chain store for young women.

[3] After a long expansion period, Pimkie reached its peak presence in 2018 with 716 stores in 30 countries, but the company began to face difficulties in the late 2010s.

[8] The company began to face difficulties in late-2010 following a proposed agreement on an indefinite number of contract terminations in France.

[9] In 2017, Pimkie announced it would close some 50 stores in Germany and Austria, amid several executive departures.

[11] The bankruptcy of Pimkie's Belgian and Swiss subsidiaries was announced in 2021, amid management issues and the pandemic.