The project, founded in 2006, is the work of UCLA graduate, Gina Elise who created a nonprofit organization which sells and distributes the Pin-Ups For Vets calendar, which hearkens back to 1940s and 1950-style vintage pin-girl images.

To date, the organization has donated over $127,000 to help expand physical rehabilitation programs at veterans hospitals.

Vintage hardware often featured in Pin-ups For Vets photography, including old bikes, aircraft and military tanks.

[2] Also in 2010, the movie Red (Bruce Willis and Helen Mirren, Summit Entertainment) featured Gina Elise in a scene showing her pin-up in a locker in the CIA headquarters.

Eleven flags have been flown in honor of the "Pin-Ups For Vets" calendar project on various military bases worldwide.