Pineda Covalin

[2] Their first handkerchief / silk scarf, was created and inspired by a trip Cristina Pineda made to Mérida, where she spent a month living in the Dzoncauich town.

[2] Pineda Covalin's designs are inspired by elements of Mexican indigenous and contemporary art, as the brand works to portray the diversity of Mexico through its cultures.

[6] Cristina Pineda states that the purpose of their designs is also to "create a bridge of communication among Latin America (countries)", as they invite consumers to know more about the culture through products that tell stories.

[7] Ricardo Covalín supports the statement, saying that these stories also belong to all the participants in the creation process, as well as the generations that have helped maintain techniques and traditions alive up to our days.

[3] Xico the Xoloitzcuintle (Mexican dog breed) is the mascot of the project, inspired by the Aztec culture as representing a "loyal adventure partner and a symbol of national identity.