Its mission is to serve and support the needs of lesbian, gay, bisexual, transgender individuals in Armenia, to promote their human rights protection, and to advocate for the change of public policy around LGBT issues.

The organization works closely with Right Side NGO on related trans matters, including advocating for easier gender self-identification.

"[6] Pink Armenia was founded in 2007 and its main focus is on raising public awareness on LGBT issues and sexually transmitted infection prevention.

[14] During an increase in anti-LGBT+ political discourse in 2018, Hasmik Petrosyan, an attorney for PINK Armenia, stated "It's very unpleasant to hear that LGBT is a headache for the government.

Panelists included Yerevan State University professor Vahan Bournazian; Pink Armenia director Mamikon Hovsepyan; Right Side NGO founder Lilit Martirosyan; Charachchi member Perch Melikyan; and Erik Adamian of GALAS, and the ONE Archives Foundation.

Panelists relayed observations on human rights violations of LGBTQIA+ community members in Armenia, as depicted in the 2016 documentary "Listen to Me: Untold Stories Beyond Hatred".

[19] In April 2023, police raided Poligraf, a prominent nightclub in Yerevan known as a safe space for Armenia's LGBTQ+ community, detaining over forty individuals.

Pink Armenia has condemned the incident, with chairperson Lilit Avetisyan stating, "They laid all those present on the ground, used violence, took everyone to the [police] department, and started mocking them, mainly based on their clothing and sexual orientation.