[1] The film is based on the 2006 book Pink Ribbons, Inc: Breast Cancer and the Politics of Philanthropy by Samantha King, associate professor of kinesiology and health studies at Queen's University.

[2] The film documents how some companies use pink ribbon-related marketing to increase sales while contributing only a small fraction of proceeds to the cause, or use "pinkwashing" to improve their public image while manufacturing products that may be carcinogenic.

When Haley was approached by Self magazine and cosmetics company Estée Lauder in 1992 to use her ribbons in a breast cancer awareness campaign she refused, because she had no desire to be part of a commercial effort.

The film heavily features the colour pink, on clothing, in marketing, and floodlit monuments like Niagara Falls and the Empire State Building.

[7] It opened in Canadian theatres on February 3, 2012,[8] a date which coincided with the reversal of a controversial Susan G. Komen attempt to sever ties to Planned Parenthood's US breast screening clinic programme.