Red Ribbon Week is an alcohol, tobacco, smoking, and other drug and violence prevention awareness campaign observed annually in October in the United States.
Soon, representatives of the Mexican Federal Judicial Police (MFJP) presented a tip to DEA agents claiming that Camarena had been mistakenly kidnapped by a man and his three sons.
[6] Henry Lozano, Deputy Assistant to the President and Director of USA Freedom Corps in 2007–2008, helped to launch Red Ribbon Week in 1985.
In 1985, Lozano, along with the Californian's for Drug-Free Youth Board of Directors, created the first Statewide Red Ribbon Campaign in memory of his high school friend, Enrique "Kiki" Camarena, a Drug Enforcement Administration special agent.
From these clubs emerged the Red Ribbon Week campaign, and during the administration of President Ronald Reagan it grew into a nationwide service effort.
[7][8] The DEA Red Ribbon Week Patch Program was an effort by the United States Drug Enforcement Administration designed to provide members of the Boy Scouts and Girl Scouts the opportunity to earn a special patch by promoting and engaging in related anti-drug activities celebrated during Red Ribbon Week.