The first step in empowerment is taking control of your own health, respecting yourself and understanding and celebrating the value you bring to your family and society.

The 3K pink ribbon walk for Breast Cancer is a popular category in the event where from 10-year-old girls to women in their 70s can participate.

All participants get a Finishers medal, attached to which is a tag that entitles them to a free medical check up at a city hospital.

The concept is to provide a community activity where a person who has withstood the physical and emotional ravages of the disease, has a chance to test themselves in a safe environment surrounded by friends and caregivers.

All visually impaired runners and their sighted partners are presented with medals in Braille, inscribed with the words 'I run, I inspire'.

There is a need to reiterate the fact that women neglect their health and their focus on their families and jobs very often leaves them with no time or energy to take proper care of themselves.

Fear of judgement and the guilt of taking time away from their families stops many women from paying attention to their own well-being.

A woman who believes in the value of her own fitness and adopts an active lifestyle focussed on wellness Pinkathon was initiated under the guidance of Milind Soman and hosted by celebrity anchor AK Rahman to promote good health and breast cancer awareness amongst women.

Caralisa Monteiro regularly runs the Pinkathon and other marathons as a hobby and also uses her new found love for the sport to raise awareness for breast cancer.

Bollywood actress Karisma Kapoor supports a number of charities and has been a goodwill ambassador for Pinkathon 2012 for breast cancer awareness.

[23] Actress Bipasha Basu expressed support for Pinkathon, a run for breast cancer awareness, terming it an important platform that encourages women.

Corporates who make donations to partner foundations can have their employees participate in the Pinkathon without paying the registration fees.

Even though it is not a fund raiser, all participants are encouraged to raise money through the Pinkathon, which is donated directly to the Women's Cancer Initiative in Mumbai, as well as other NGO's across the country.

The facility enables participants to easily find their running photos directly on basis of their Bib number.