Murray Hogarth graduated from Queen's University and worked at Gulf Canada Limited learning the petroleum business.

[5] In 2013, Pioneer Fuels was established as an Esso branded commercial and home heating reseller in Nova Scotia and New Brunswick.

In October 2019, Parkland launched its new loyalty program Journie in partnership with CIBC, which is accepted at Pioneer, Chevron, FasGas, and Ultramar locations.

[11] In part due to these efforts, the McMaster Children's Hospital was able to build the “Hogarth Family & Pioneer Energy Ophthalmology Centre”.

[12][13] As of 2012, Pioneer has also been involved in Operation Yellow Ribbon,[14] which is an initiative across Canada to aid and support Canadian soldiers and their families.