She co-founded the sportswear label P.E Nation and was a designer at Ksubi, Sass & Bide and General Pants Co. earlier in her career.

[3] As a child, Edwards edited clothes, created bracelets and sewed ribbons onto singlets to display her fashion flair.

[5] Edwards started her career working for three years in the global risk division at Pricewaterhouse Coopers before entering the fashion industry with her first role at Ksubi.

[7] Following that she worked for five years as Senior Creative and Accessories Designer for Sass & Bide where she met her business partner, Claire Tregoning.

[7][8][2] The brand focuses on a high fashion approach to activewear, leaning heavily on 1990s streetwear aesthetics, function and luxury.