[3] Situated in the southeast region of Brazil, the city is home to many important institutions, one being the Brazilian Air Force Academy.

Pirassununga is also home to Fort Anhaguera, which once hosted the 13th Mechanized Cavalry Regiment of the Brazilian army.

In addition to being an important region for the Brazilian military, Pirassununga is a hub for the agriculture and environmental sciences of Brazil.

[9] The most popular brand, Pirassununga 51 Cachaça, was founded in 1959, just one year after Brazil had won its first FIFA Soccer World Cup.

The company is currently an operator of cell phones, fixed lines, internet (fiber optics/4G) and television (satellite and cable).