He is known for directing many television commercials, including Dove's 2008 "Evolution" ad, as well as Farmed and Dangerous, a four-part webisode comedy series released in 2014 for Chipotle Mexican Grill.
[9] Working for Ogilvy & Mather in Toronto, Canada, Piper wrote and co-directed (with Yael Staav) Dove's "Evolution" television commercial.
[10][11] This was part of Dove's "Campaign for Real Beauty", which Piper had helped to develop with creative director Janet Kestin.
[6] Among other commercials created with Ogilvy and Mather, Piper was a co-writer on the award-winning advertising campaign for "Diamond Shreddies" in Canada in 2008.
[6][14] In 2013 he gained widespread attention for creating a viral video showing his wife, actress Sally Gifford Piper as a model, having her appearance radically transformed by photoshopping.
[15] In 2014, Piper and Daniel M. Rosenberg worked to create, write, and produce Farmed and Dangerous, a four-part webisode comedy series for Chipotle Mexican Grill,[16] in which his wife also appeared.