[1] Along with the webisodes, people are also invited to play trivia based on each episode via their phone to win prizes from Chipotle.
[2] The series was co-produced by Chipotle Mexican Grill and the New York-based production company Piro, co-owned by producer Daniel M.
[2] Rosenberg and co-owner of Piro, director Tim Piper (aka Timothy David), wrote the script.
[1] The series is part of an unconventional Chipotle marketing campaign to make people think about the origins of their food.
[3] The New York Times reported third-party research showing that Farmed and Dangerous was more influential in changing audience behavior than 98 percent of films and TV shows of recent years that were made to have social impact (including An Inconvenient Truth and other well-known films).