The company is the largest privately owned commercial company in Greenland, and is a subsidiary jointly owned by NorgesGruppen, the Norwegian grocery wholesaling group, the Danish investment company KFI, and Greenland Venture, a state-owned investment firm.
Located in Greenland's larger towns, it was an experiment in running the stores without a government subsidy, while KNI Pilersuisoq continued to operate the more distant and less profitable outposts.
The present Pisiffik A/S was spun off as a separate company in 2001 when Danish company Dagrofa bought Pisiffik as part of a privatization of parts of KNI.
[2] Dagrofa sold its shares to the current owners in 2015.
[5] Pisiffik's approximately 40 stores are found in the six largest towns in Greenland: Aasiaat, Ilulissat, Maniitsoq, Nuuk, Qaqortoq, and Sisimiut.