It is one of the island's three major retailers along with NorgesGruppen's Pisiffik and the state-owned Pilersuisoq, and claims 30,000 members,[3] more than half of the Greenland population.

It operates fifteen stores[4] in seven major towns: Nuuk, Sisimiut, Qaqortoq, Maniitsoq, Paamiut, Narsaq, and Nanortalik.

[5] Stores in Nanortalik and Paamiut were fitted with solar panels in 2015, after the company posted a profit of 26 million DKK in 2014.

[9] In 2012, Kristian Heilmann and Rita Egede [1] from the sports club GSS Nuuk won for their work furthering handball among children and youth.

[12] In 2015, the two summer camps Naalersitaq in Nuuk, and Qeqqualerisunngorniat Illukumi in Ikerasaarsuk won for "promoting innovative and environmentally friendly initiatives which prioritizes a healthy and sustainable environment for future generations.