Pitaara TV, launched by Paul E-Commerce Pvt.

It aims to serve the expanding nationwide audience for Punjabi films and music by providing a dedicated platform for Punjabi cinema.

It was started by managing director Sandeep Bansal.

[1] It later launched multiregional OTT platform Chaupal.

[2][3] Pitaara TV has significant collaborations with prominent organizations such as Xiaomi, Humble Motions,[4] and Josh app[5]