The channel, which is co-owned by American entertainer Pitbull and named after his 2014 album Globalization, was launched on May 19, 2015.
[1][2] The channel's concept was inspired by Pitbull's musical influences and his love for rhythmic, R&B, hip hop, dance/EDM, and dance/pop hits from international acts.
The combination of these elements, along with Pitbull's musical catalog, mix shows, and live sets, make up the core basis of the format.
The playlist and presentation serves as a bridge between the rhythmic pop-focused Venus and the dance-intensive BPM.
[3][4] To help celebrate the launch, the artist kicked off the debut with a live show at New York City's Apollo Theater on May 19, 2015.