Pitti Immagine

[2] The first edition of Pitti Uomo was held in Florence in September 1972 and was organized by Giovanni Battista Giorgini with Simonetta Colonna di Cesarò's participation.

[3] It started out being called the “First Italian High Fashion Show” and was set in Giorgini's Villa Torrigiani.

[4] The exhibition provided a platform for raising the profile of Italian designers and now has achieved international stature as a leading fashion fair.

Pitti Uomo is credited with making dandyism acceptable to a wider audience.

[9] Pitti Uomo 92 in June 2017 hosted 30,000 visitors and 1,220 brands in an exhibition area of 60,000 sq.

[10] Carlo Rivetti, owner of the brand Stone Island, has been an adviser of Pitti Immagine.

[11] SUPER 9 was held 25–27 February 2017 at Porta Nuova Varesine, Piazza Lina Bo Bardi, Milano.