Pivot was an American digital cable and satellite television network owned by Participant Media that aired programming that focused on social issues and activism.
The channel launched on August 1 at 6 a.m. with a rendition of the song that launched MTV in 1981 (coincidentally, also on August 1), "Video Killed the Radio Star" by The Buggles, by several indie music artists, followed by a brief introduction to Pivot by Participant Media founder Jeffrey Skoll, and the first program, the 2010 documentary ReGeneration.
[8] On August 17, 2016, Participant Media announced that the channel would cease broadcasting by early 2017, citing low ratings, small viewing audiences, and an overall shift away from television by Participant under current CEO David Linde; the channel's last day of operation was later confirmed to be on October 31.
[14] In 2014,[15] Pivot launched Human Resources, a reality TV series providing a behind-the-scenes and at times humorous look at day-to-day operations at TerraCycle headquarters.
[16] Other programs seen on the channel included acquired shows such as Buffy the Vampire Slayer, Farscape, Friday Night Lights, Little Mosque on the Prairie, The Operatives, Veronica Mars, and live programs and documentaries produced in partnership with Rolling Stone and Noticias Univision.