Typical locations include motorways, airports, railway stations, high streets, shopping malls and trade fairs.

In August 1998, the first fast food restaurant of the Pizza Celentano brand was opened in Lviv.

In 1999, after the opening of the second pizzeria in Lviv, two franchise establishments appeared: in Kyiv and Khmelnytsky.

The chain's 100th restaurant was opened in Kyiv on Mykhailo Kotsyubynskoho Street in July 2007.

Celentano has repeatedly expressed dissatisfaction with the use of his name for commercial purposes, including this restaurant chain.