Pizza in China

[1] This also had an effect of introducing cheese as a culinary ingredient and everyday food in China, which was relatively uncommon in Chinese cuisine prior to the emergence of pizza chains.

[5] At the time, Domino's provided the company's delivery guarantee of thirty minutes or less, but did not take into account many Chinese cities' heavy vehicle traffic and gridlock.

[5] Domino's lack of success in the Chinese market has also been attributed to the chain's fare lacking appeal to Chinese consumers, not having sit-down restaurants (Domino's stores were take-out and delivery only), and the large size of the company's pizzas, which made them difficult for consumers to eat while walking or hanging out on the street.

[5][7] Prior to establishing restaurants in China, Pizza Hut management was told by experts that many Chinese consumers do not like cheese and may not be able to digest it.

[8] In response to this, Pizza Hut modified their pizza recipes, using less tomato sauce and cheese and including indigenous ingredients that were agreeable to Chinese consumers, such as tuna, crab sticks, soy sauce, chicken and corn.