[2] Launched in 1933 at the World’s Fair in Chicago, Miracle Whip was lauded as a cheaper alternative to mayonnaise during the Great Depression.
[3] Its success was bolstered by Kraft's advertising campaign, which included sponsorship of a series of two-hour radio programs.
While stating that Kraft did buy many salad dressings, Tousey disputes the claim that X-tra Fine was Miracle Whip.
[11] Kraft paid Lady Gaga to include Miracle Whip in the music video for her song "Telephone".
[citation needed] In 2018, the town of Mayo, Florida, temporarily changed its name to Miracle Whip as a promotional stunt.