Osborne (who became sole proprietor in 1923), then by Amy Henstridge in July 1926 (who had previously owned the Snowtown paper The Stanley Herald).
[2] In 1926, the newspaper shifted from a broadsheet to a tabloid format[3] and from September 1932, the Henstridge family assumed ownership.
However, due to wartime restrictions and rationing, publication ceased for five years, from 19 June 1941 (Issue 1726) until resuming as a "Post-War Series" on 4 July 1946 (Vol.
[4] In 1975, it moved from private ownership when it was bought by Papers and Publications, and in an effort to overhaul the newspaper, it was renamed to Plains Producer in 1983.
According to the website, the media workshop (TMW), the newspaper currently "enjoys a 90% penetration rate in Balaklava and surrounding areas", meaning a readership of around 7,000 people in the towns of: Snowtown, Blyth, Brinkworth, Clare, Watervale, Manoora, Port Wakefield, Balaklava, Auburn, Saddleworth, Riverton, Owen, Hamley Bridge, Tarlee, Kapunda, Dublin, Windsor, Lower Light, Mallala, Two Wells, Gawler, Wasleys, and Virginia.